Alison Seddon

I have worked in learning and development for over twenty five years, training with the AoEC as an Executive Coach.


Between the Lines is a unique coaching approach which I have developed using my experience as a facilitator, trainer, drama therapist and business actor.

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My coaching clients include individuals from all levels in business, including Senior Executive roles. I have delivered presence, professional impact and leadership coaching for the senior executive teams at Keir UK and Blue Bay Travel as well as senior individuals from PR, retail, media, engineering and government. Within education, I have also coached the leadership team from OSSMA school in Stoke, and the Head of Brookmead School in Buckinghamshire, as well as senior academics at Kings College London.


I also have over 25 years experience in the field of interactive learning, designing and delivering creative scenarios and interactive learning experiences to meet the needs of the client, including courses on Personal Impact, Presentation Skills, Management Essentials, Difficult Conversations, Coaching Skills, Leadership, Effective Recruitment and Assertive Communication for, among others, Barclays, KCL, Lime Studios, Fremantle Media, Arcadia, Old Mutual Wealth, Barclays and LSEG.


AS a trainer and facilitator I have worked across all sectors, with deep experience in financial services, as well as retail, media, housing, construction, government bodies and the public sector, engaging with individuals at all levels, from first line managers to senior executives. I have delivered numerous training programmes for support teams in high-value global financial and consulting businesses including RBS and KPMG, as well as internal and external customer training programmes in the retail, manufacturing and energy sectors, including BP, British Sugar, Vodafone and BAE. Other clients include Louis Vuitton, 3, Costa, The Bank of England, ING, Exxon, BBC, Norton Rose, Swarovski, IDG, Standard Chartered Bank and the Metropolitan Police.


Academy of Executive Coaching

Practitioner Diploma Executive Coaching 

Management Futures

Intensive Coaching Skills

London Academy of Music and Dramatic Art

Post-Graduate Classical Acting

University of Hertfordshire

Post-Graduate Drama Therapy

Surrey University

BA hons English and Drama